Luke Lucas

Who is Luke Lucas?
A freelance creative, art director, illustrator, designer and typographer living on the northern beaches of Sydney, Australia.

What's with all the type stuff?
The same word, passage or even letter can be treated in bunch of different ways and embody entirely different meanings... That and through subtleties like a slight shift in line weight, the elongation of a tail or the arc you use, a letter can go from contemporary to traditional or happy to sad in a single stroke...
You can find Luke on Twitter @_LukeLucas, instagram